by Shreyasi Singh
- India -
Sometimes, just asking for a small cup of milk to brew your tea can bring domestic violence to a halt. Sounds too simple a solution? Well, it need not be as a recent public awareness campaign in India has proven.
The Bell Bajao (Ring the Bell) campaign urges men to take a stand against domestic violence. The comprehensive campaign, launched in August 2008 with TV and radio spots, print ads, mobile video vans and an online campaign, is aimed at building conversation around domestic violence in India, critical for an issue that has grown with society’s tacit acceptance and uneasy silences.