Female Bylines

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September 29, 2011

Selling Condoms in the Congo

by Amy Lockwood, Ted, USA - HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy.

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BYLINE PORTAL

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