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December 6, 2011

Marketing by Masculinizing the Feminine

by Gwen Sharp, The Society Pages, USA - After reading the comic, I thought it would be fun to have a round-up of examples of masculinizing the feminine — that is, attempts to sell items to men through repackaging and renaming, drawing on ridiculous stereotypes of masculinity to assure men that they can use these products without becoming girly.

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