The Pixel Project is a global volunteer-led virtual non-profit organization working to end Violence Against Women (VAW). On 8 October, this organization launched the annual “Paint It Purple” 2011 global campaign, dedicated to raising awareness about VAW around the world and raising funds for the Pixel Project. The campaign is designed to engage the global online community via social media in its effort to “paint” the Internet purple this year. There are many exciting ways to get involved with “Paint it Purple” that span from baking cupcakes and contributing recipes to writing blog posts and joining the viral visual campaign.

“Paint It Purple” also raises funds for The Pixel Project and participating VAW nonprofits worldwide through special cupcake bake sales as well as “Paint It Purple” parties. “Paint It Purple” is open to all VAW nonprofits, grassroots groups, cupcakerie/bakeries and individuals supporting the cause to end violence against women.

“Paint It Purple” will run from 8 October 2011 (Domestic Violence Awareness Month) to 24 November 2011 which is the eve of the International Day of Elimination of VAW and the 16 Days of Activism Against Gender-based Violence campaign.

So whether you decide to paint your blog, or social media page purple with badges, buttons, banners and wallpapers (downloadable on the campaign website) or organize a “Paint it Purple” party, we thank you for your support.

For more information, please visit the "Paint it Purple" campaign website.

Start Painting!